Drag the sliders, get instant numbers. See exactly how much revenue fake and negative Google reviews are draining from your business — and what you'd recover by removing them.
Step 1 — Your Business
Step 2 — Your Numbers
Estimated Revenue Lost to Bad Reviews
per year
Potential Return on Investment
—
Remove 3 reviews for $597
Estimates are illustrative models based on BrightLocal Consumer Review Survey, Harvard Business School (Luca, 2011), and aggregated click-through data. Actual results vary by business, market, and competition.
Our model combines peer-reviewed academic research with live industry data. Here's the formula under the hood.
The Revenue Formula
Profile Views × CTR × Conversion Rate × Avg. Spend
We calculate your current revenue potential, then re-run the same formula using your "cleaned" rating (with bad reviews removed). The difference is your estimated revenue loss.
CTR benchmarks derived from BrightLocal Consumer Review Survey and Harvard Business School research (Luca, 2011).
Based on average customer spend per industry. A single fake 1-star review drags your rating down — the smaller your review count, the harder it hits.
Estimates assume ~300 lost customer interactions per year per single bad review (industry average). Use the calculator above for a tailored figure.
We wrote a comprehensive guide on exactly how star ratings translate into revenue — including the research, the thresholds, and why the drop from 4.0 to 3.5 is catastrophic.
Read: How Google Star Ratings Impact RevenueImportant: This calculator provides estimates only, not guarantees. Removing fake reviews can restore your rating, but Bad Review Busters cannot guarantee that Google will remove any specific review. Our $199 success fee is charged only when a review is successfully removed. Read our full Terms & Conditions.
The calculator uses your current star rating, total review count, and number of bad reviews to estimate what your rating would be if those reviews were removed. It then applies industry-standard click-through rates for each rating tier (derived from BrightLocal and Harvard Business School research) to model how many customers you're losing, and multiplies that by your average customer spend to produce a dollar figure.
The cost depends on your total review count, industry, and average customer value. For a business with 20 reviews, a single fake 1-star review can drop your rating by 0.15–0.25 stars, reducing customer click-through by 5–15%. For a dental practice averaging $350 per visit, that can mean $5,000–$15,000 in lost revenue per year. Use the calculator above for a precise estimate.
The calculator provides estimates based on aggregated industry research and statistical models. Actual results vary by industry, market, competition level, and individual business factors. The click-through rate model is derived from published research by BrightLocal, Harvard Business School (Luca, 2011), and Google's own data on consumer review behaviour.
Research consistently shows that ratings above 4.5 stars perform best, receiving the highest click-through and conversion rates. The biggest drop-off occurs between 4.0 and 3.5 stars, where consumers begin actively skipping businesses. Below 3.5 stars, the majority of consumers will not consider your business at all.
Yes. Reviews that violate Google's policies — including fake reviews from non-customers, competitor sabotage, harassment, personal attacks, or content containing personal information — can be flagged and removed. Bad Review Busters specialises in identifying policy violations and escalating them to Google for removal, charging a $199 success fee only when a review is actually taken down.